Prada Group has reported first-half revenue growth for 2026, extending a run that chairman Patrizio Bertelli describes as twenty-two consecutive quarters of uninterrupted organic expansion.
Beneath the group numbers sits a more interesting story: the soft landing of Miu Miu.
What comes next is the test. With Miu Miu cooling and Prada steady, the group must prove its second act can hold margins as the market’s tailwinds fade.
The Prada label itself has absorbed the momentum, with menswear and leather goods carrying the quarter, a rebalancing that analysts read as a sign of healthier group architecture.
